25 MARCH 2022


The King arrives!


At last weekend’s Elvis: Direct from Graceland launch we learned this was now the fastest selling Bendigo Art Gallery exhibition of all time. That’s no small feat for a gallery that has exhibited exclusives featuring Marilyn Monroe, Balenciaga and Mary Quant.









Just as we did for Quant in 2021, Elvis was a 12-month branding journey for us, developing an identity that would need to represent the scale, energy and calibre of the iconic star on show.

Hundreds of guests turned out to the Bendigo launch to hear Priscilla speak and to catch their first glimpse of more than 300 Graceland artefacts. Melbourne Symphony Orchestra opened the night with several Elvis classics, including Suspicious Minds, followed by animated addresses from the Victorian Minister for Creative Industries, Danny Pearson, the Minister for Transport, Jacinta Allan, and Bendigo Art Gallery’s Director, Jessica Bridgfoot.
Our Elvis wordmark and supersized images flanked the red carpet entry, highlighting the way to the exhibition where a dazzling array of items are now on display. Pieces to look out for included Elvis’s red MG and custom Harley Davidson motorbike, Priscilla and Elvis’s wedding outfits and the infamous American eagle jumpsuit and cape worn for the Aloha from Hawaii concert.

Elvis: Direct from Graceland will show exclusively to Bendigo Art Gallery until 17 July.

View the full project













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