Design for impact can shift perspectives and change the world around us. Our founder Sonia Post formed Design Democracy over a decade ago with a vision to do things differently, using design as a tool to maximise positive impact.

Our work encompasses graphics and identity, strategy and positioning, products and packaging, exhibitions and installations, websites and digital experiences, advertising and communications.


Just 0.1% of creative agencies are founded by women and 8% of creative directors are women. Rare as hen’s teeth, we are a creative agency both founded by women and led by female creative directors.


We bring together a diverse range of skills and experience to help bring our clients’ vision into the world and make an impact. We’re multi-skilled, but driven by our shared purpose to design a better world.

Our work is inclusive, thoughtful and empathic. We listen, learn and co-create to provide original thinking which connects meaningfully with people.

Simplicity is at the heart of our approach, we work to solve complex problems from all angles. Designing with human interaction and community in mind, we use the power of design to lead positive change.


Brand strategy
Values-led positioning
Point of difference analysis
Brand architecture
Key messaging
Tone of voice
Editing and proofreading


Identity and logo design
Campaign development
Branded environments
Visual language
Brand guidelines
Wayfinding and signage
Corporate reports
Packaging design


Website design and development
Content generation
Site architecture
Animated experiences
Digital advertising
Social media campaigns
Digital presentations
Digital marketing campaigns


Arts Project Australia
Australian Cuisine
Australian Unity
Bank Australia
Bendigo Art Gallery
City of Kingston
City of Melbourne
Community Legal Services
Country Fire Authority
Creative Spaces
Craft Victoria
Department of Human Services
Department of Justice
Department of Premier and Cabinet
FMSA Architecture
Footpath Guides
Good Shepherd
Homes for Homes
InsideOut Institute
Inspiring Australia
Ladder Project Foundation
Mental Health Complaints Commissioner
Orygen Youth Research
Public Interest Advocacy Centre
Royal Women’s Hospital Victoria
Sugar Australia
The Finders Keepers
Vic Allied Health
Victoria Police
Women’s Health Loddon Mallee

Design Democracy meets and works on Taungurung, Dja Dja Wurrung and Wurundjeri Woi Wurrung lands. We pay our respect to the traditional custodians past, present and emerging, and support their endeavours and autonomy.

© 2010 –  2022 Design Democracy
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