AUSTRALIAN CUISINE


Building an Australian food movement


Australian Cuisine aims to inspire a national food movement that is culturally inclusive and distinctively Australian.








Food transports us. It stirs vivid memories, nourishes and brings joy. And yet, its greatest strength is arguably the power to unite people through shared identity.

Australian Cuisine explores our national cuisine through our collective knowledge and stories. Design Democracy designed the Australian Cuisine brand, paving the way for the full visual identity to roll out across print and digital applications.

We explored a uniquely Australian visual language utilising illustration to bring a warm, friendly, egalitarian feel into all Australian Cuisine collateral.










Australian Cuisine Begin features a rich visual language exploring our culinary diversity.













We developed a strong illustrative style that would link the culinary timelines.












Colours are inspired by the flora and fauna, sky, land and waters of Australia.










Related projects



 


AUSTRALIAN CUISINE BEGIN

Defining food culture in Australia


PUBLIC INTEREST ADVOCACY CENTRE

Capturing the humanity in human rights








Design Democracy meets and works on Taungurung, Dja Dja Wurrung and Wurundjeri Woi Wurrung lands. We pay our respect to the traditional custodians past, present and emerging, and support their endeavours and autonomy.

© 2010 –  2022 Design Democracy
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