AUSTRALIAN CUISINE
Building an Australian food movement
Australian Cuisine aims to inspire a national food movement that is culturally inclusive and distinctively Australian.
Food transports us. It stirs vivid memories, nourishes and brings joy. And yet, its greatest strength is arguably the power to unite people through shared identity.
Australian Cuisine explores our national cuisine through our collective knowledge and stories. Design Democracy designed the Australian Cuisine brand, paving the way for the full visual identity to roll out across print and digital applications.
We explored a uniquely Australian visual language utilising illustration to bring a warm, friendly, egalitarian feel into all Australian Cuisine collateral.
Australian Cuisine explores our national cuisine through our collective knowledge and stories. Design Democracy designed the Australian Cuisine brand, paving the way for the full visual identity to roll out across print and digital applications.
We explored a uniquely Australian visual language utilising illustration to bring a warm, friendly, egalitarian feel into all Australian Cuisine collateral.
Australian Cuisine Begin features a rich visual language exploring our culinary diversity.
We developed a strong illustrative style that would link the culinary timelines.
Colours are inspired by the flora and fauna, sky, land and waters of Australia.
