Fashion revolutionary

Mary Quant captured the zeitgeist when she unshackled women’s fashion in 1960s London. Relentlessly daring, she hiked hemlines, removed bones from bodices and brought boutique fashion to the affordable mainstream.

London’s V&A exhibition, Mary Quant: Fashion Revolutionary, is exclusive to Bendigo Art Gallery in Australia. Reimagining the show in 2021, we sought to celebrate Quant’s courage to disrupt and to advocate for women’s power: a perfectly timed retrospective for the #metoo era.

Carefully navigating guidelines set by the V&A and the Mary Quant brand, we tackled a gallery brief brimming with creative licence.

We designed a supersized chevron pattern treatment for the 12-metre-tall gallery façade, which arrests attention from a distance and doubles as a wayfinding device towards the main entry below.
Inside, Quant-inspired pattern and colour immerse visitors as they move past the café and gallery shop and through the exhibition space. Wide stripes, oversized spots and large format colour treatments generate a theatrical feel as backdrop for the 110 garments, plus accessories and other merchandise on display.

Quant’s daisy symbol now looms big and bright on a series of windows flanking the entry corridor, terminating at our piece de resistance: a bright daisy-shaped selfie booth, which sits in direct line of sight from the foyer.

The brand celebrates Quant’s courage to disrupt and to advocate for women’s power.

Quant’s iconic daisy symbol was recreated as a bright daisy-shaped selfie booth.

Quant-inspired pattern and colour immerse visitors throughout.

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