HOUSEHOLD RELIEF


Addressing the financial impact of COVID-19



One in four working Australians have become the ‘New Vulnerable’ – this means having hours of work or pay cut, being made redundant, stood down temporarily or having business slow or even stop due to the COVID-19 pandemic.








Household Relief provides loans without interest for rent and bills in collaboration with Good Shepherd and the Australian Government. We worked together with the client to create a campaign that places this important message of financial relief for household expenses front and centre.

In this time of rapid social change our campaign works to target those most adversely impacted, particularly lower income groups where 57 per cent have suffered negative changes to their employment due to the pandemic.

Our creative approach needed to be easily understood by culturally and linguistically diverse communities, acknowledging that many people may not have previously experienced financial vulnerability and are not accustomed to accessing financial assistance.

The creative tone is friendly and direct, purposefully driving financial relief to the newly vulnerable within our communities.



 






One in four working Australians have become the ‘New Vulnerable’ during the pandemic.











The campaign tone is friendly and direct, purposefully driving financial relief to households. 












Our creative approach needed to be easily understood by culturally diverse communities.












Related projects




 


GOOD SHEPHERD

Supporting women and girls to thrive

PUBLIC INTEREST ADVOCACY CENTRE

Capturing the humanity in human rights







Design Democracy meets and works on Taungurung, Dja Dja Wurrung and Wurundjeri Woi Wurrung lands. We pay our respect to the traditional custodians past, present and emerging, and support their endeavours and autonomy.

© 2010 –  2022 Design Democracy
Instagram  Facebook  LinkedIn
Subscribe to our newsletter