VIC HEALTH


Fighting racial discrimination


Racial discrimination is still prevalent in our community. The Vic Health See Beyond Race program tackled this issue head on by breaking down racial stereotypes.







We worked in collaboration with Vic Health to produce artwork for this important project which was distributed throughout key municipalities in Melbourne.

The campaign featured strong monochromatic portrait photography applied across outdoor advertising, press ads and print collateral.



 






The See Beyond Race campaign worked to break down racial stereotypes.











Outdoor advertising targeted key municipalities throughout Melbourne. 












The campaign featured strong monochromatic portrait photography.










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Design Democracy meets and works on Taungurung, Dja Dja Wurrung and Wurundjeri Woi Wurrung lands. We pay our respect to the traditional custodians past, present and emerging, and support their endeavours and autonomy.

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