EVERYDODY’S
DOING IT
Victorian Department of Health
Campaign • Digital • Print
Sexual Health Month is an annual public awareness campaign focusing on sexually active young people and adults, and women of reproductive age who are planning a family. Design Democracy developed a new campaign identity for the Victorian Department of Health designed to disrupt the barriers and stigma around sexual health and Sexually Transmitted Infection (STI) testing.
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The campaign works to normalise STI testing and treatment, providing Victorians with information on when, where and how to get tested and seek treatment. Target audiences include culturally and linguistically diverse, LGBTQI+ and Aboriginal and Torres Strait Islander communities. Built around a vibrant visual language of abstracted entwined shapes, the new campaign celebrates sexual health in a body positive manner.
“Thanks so much to you and your team for brilliant and fun creatives but more importantly working with us in such a collaborative and responsive way. A wonderful experience.”
Department of Health
