REIMAGINING
YOUTH MENTAL
HEALTH
Headspace
Brand • Brand Strategy • Campaign • Environmental Design • Art Direction
Headspace is a global leader in youth focused mental health care. Design Democracy worked to rebrand Headspace and reimagine the category. Following the rebrand Headspace grew to over 160 centres across Australia.
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The Headspace brand identity celebrates young people and their interests, inspiring change in youth mental health with a focus on the positive rather than the negative. Graphic linework symbolises the journey of life and the many twists and turns young people face navigating their own life experience. Design Democracy created comprehensive brand and signage guidelines for national office and localised centres across Australia. Brand toolkits were created for new Headspace centres as the organisation expanded with a suite of localised collateral.
