Design for impact—
We work together with our clients to create positive social and environmental benefit.
What we do
Strategy
Brand strategy
Values-led positioning
Point of difference analysis
Naming
Brand architecture
Copywriting
Key messaging
Tone of voice
Brand
Identity and logo design
Campaign development
Branded environments
Visual language
Brand guidelines
Wayfinding and signage
Publications
Packaging design
Digital
Website design and development
Content generation
Site architecture
Animated experiences
Digital advertising
Social media campaigns
Digital presentations
Digital marketing campaigns
Leadership Team
Sonia Post
Creative Director
Design Democracy was founded in 2010 by Sonia Post, a Creative Director with extensive experience in brand development, campaigns, digital and environmental design.
She held senior positions at some of Australia’s leading design agencies, helping roll out branding for the Sydney Olympics, designing exhibitions for the National Gallery of Australia, and developing rebrands for entities like Macquarie and the Powerhouse Museum.
For clients big and small, Sonia proves herself a force for innovation and ideas generation. Brave and lateral thinking defines her creative approach, but a tenacious, can-do attitude underpins her studio's ongoing success.
Niama Wessely
Senior Creative
Niama Wessely is a senior designer with fifteen years experience in brand identity, art direction, digital design, illustration, packaging and publication design.
Niama has worked on large scale branding projects for arts and not-for-profit organisations, multi-national corporations and government agencies. Typography and image-making heavily inform Niama’s creative practice, she is a creative problem solver with a focus on human-centred design.
A natural storyteller who guzzles books faster than the speed of light, Niama is also a keen beer brewer, scribbler and traveller.
One in a thousand
Just 0.1% of creative agencies are founded by women.
Design Democracy is an independent Australian design studio both founded and led by a female creative team.
