DEFINING
FOOD
CULTURE
Australian Cuisine
Brand • Brand Strategy • Illustration • Digital • Print
Australian Cuisine aims to inspire a national food movement that is culturally inclusive and distinctively Australian. Design Democracy designed the new brand identity, paving the way for the full visual identity to roll out across print and digital applications.
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Food transports us. It stirs vivid memories, nourishes and brings joy. And yet, its greatest strength is arguably the power to unite people through shared identity. Australian Cuisine explores our national cuisine through our collective knowledge and stories. Together we explored a uniquely Australian visual language utilising illustration to bring a warm, friendly, egalitarian feel into all Australian Cuisine materials.
