ADDRESSING
INJUSTICE
& INEQUALITY
Public Interest Advocacy Centre
Brand • Brand Strategy • Illustration • Digital • Print
Public Interest Advocacy Centre (PIAC) is an independent, non-profit organisation that supports people and communities who are marginalised and facing disadvantage. With the organisation approaching 40 years in practice in 2022, we worked to refresh the brand to capture its energy and spirit as an indefatigable community campaigner.
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As public interest litigators, researchers and human rights experts, they advocate for changes to laws, policies and practices, addressing issues of injustice and inequality in everyday life. An impactful visual identity now enables PIAC to stand out and increase awareness of their important advocacy work pursuing social justice and the protection of human rights.
