To ensure a fairer, stronger society, we need advocates like the Public Interest Advocacy Centre.

PIAC is an independent, non-profit organisation that supports people and communities who are marginalised and facing disadvantage. As public interest litigators, researchers and human rights experts, they advocate for changes to laws, policies and practices, addressing issues of injustice and inequality in everyday life.

With the organisation approaching 40 years in practice in 2022, we worked with PIAC to refresh the parent brand to capture its energy and spirit as an indefatigable community campaigner. An impactful visual identity now enables PIAC to stand out and increase awareness of their important advocacy work pursuing social justice and the protection of human rights.