Exclusive to Bendigo Art Gallery, Elvis: Direct from Graceland is the latest in a series of major biographical exhibitions that have featured Marilyn Monroe, Grace Kelly and Balenciaga.

It is the fastest-selling exhibition in the history of Bendigo Art Gallery and our second branding commission for the gallery after Mary Quant: Fashion Revolutionary in 2021.

The exhibition includes 300 artifacts in the most comprehensive Elvis collection ever to be shown outside of Graceland.

As designers for exhibition branding, promotions and environmental signage, we sought to capture The King’s status at the height of his personal brand, which many align to his 1968 Comeback Special.

With Elvis’s name “up in lights,” the brand is instantly recognisable. The bold visual identity offers broad appeal to audiences new to the gallery.