Fashion revolutionaryBendigo Art Gallery

Exhibition identity, environmental design, digital, collateral

London’s V&A exhibition, Mary Quant: Fashion Revolutionary, exclusive to Bendigo Art Gallery in Australia. Mary Quant captured the zeitgeist when she unshackled women’s fashion in 1960s London. Relentlessly daring, she hiked hemlines, removed bones from bodices and brought boutique fashion to the affordable mainstream.

Reimagining the show for Australian audiences, we sought to celebrate Quant’s courage to disrupt and to advocate for women’s power: a perfectly timed retrospective for the #metoo era.

Carefully navigating guidelines set by the V&A and the Mary Quant brand, we tackled a gallery brief brimming with creative licence. Quant-inspired pattern and colour immersed visitors throughout the gallery along with a bright daisy-shaped selfie booth that playfully reimagines the iconic Quant daisy symbol.

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The brand celebrates Quant’s courage to disrupt and to advocate for women’s power.

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Quant’s iconic daisy symbol was recreated as a bright daisy-shaped selfie booth.

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Quant-inspired pattern and colour immerse visitors throughout.

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