ARCHITECTURE
FOR PEOPLE
& PLACE

Foreground

Brand • Brand Strategy • Naming • Digital • Print

Foreground works collaboratively to improve communities nationwide, with specialisations in architecture for the education, justice, residential, commercial and civic sectors. A colourful horizon line underpins our visual identity, providing brand differentiation within the largely monochromatic competitive landscape.

  • Values of creativity, humanity, collaboration and economy formed the foundation of the brand strategy and visual identity developed by Design Democracy. Inspired by human-centred architecture, the organic linework acts as a visual representation of human participation and exploration within the built environment.

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