Foreground ~

Architecture for people and planet

Foreground works collaboratively to improve communities nationwide, with specialisations in architecture for the education, justice, residential, commercial and civic sectors. Values of creativity, humanity, collaboration and economy formed the foundation of the brand strategy and visual identity developed by Design Democracy.

Inspired by human-centred architecture, the organic linework acts as a visual representation of human participation and exploration within the built environment. A colourful horizon line underpins the visual identity, providing brand differentiation within the largely monochromatic competitive landscape.